The Power of Round-Up Donation For Australian Charities

Round-up donations are a powerful tool for charities seeking stable revenue. Over the last couple of years, technology has made it easier than ever for people to support their favourite charities through recurring donations. Round-up donations have become more popular because they allow people to make small contributions that can add to significant amounts over time. Let’s explore the power of round-up donations and how they can benefit nonprofits in Australia and around the world.

What are Round up Donations?

Round-up donations are a type of donation plan where donors allow a charity to round up their purchases to the nearest dollar and collect the difference. Round-up donations are easy with GoGive through our online platform. The round-up of every purchase is automatically donated to the charity on any transaction such as coffee, groceries, fuel and dining out at a restaurant. An example would be if you buy a cup of coffee for $4.50, the donation will automatically total $5. The 50 cents is then donated to the charity of the donor's choice.

Why you should set up recurring donations and create stable revenue

One of the biggest advantages of round-up donations is that round-ups can provide stable revenue for charities and allow donors to donate small amounts they are comfortable with. These small contributions on a regular basis can add up to a significant amount over time, and the consistent stream of revenue can help charities plan and fund programs and initiatives more effectively. The Reserve Bank of Australia reported that Australian consumers use their cards for transactions more than any other payment method. The report indicated consumers used their cards about 650 times per year, which could amount to $30 to $40 dollars of round-ups a month. So, while these small round-ups may seem small, they all contribute significantly over time.

Benefits of Round-up Donations

There are several benefits to using round-up donations as a fundraising strategy for charities. Some of these benefits include:

1. Increased Donor Engagement

Incorporating round-up donations is a simple and effective way for individuals to back their preferred charities and show support for causes they care about deeply. Consistently making small contributions can create a sense of purpose and fulfilment, as donors feel they are making a meaningful impact on the world. This can boost their commitment and loyalty, increasing the likelihood of continued charitable giving to causes they feel passionate about. By participating in round-up donations, donors may be more inclined to contribute larger amounts to campaigns that resonate with them and participate in volunteering programs with a charity they love.

2. Cost-Effective Fundraising

Traditional fundraising approaches often involve costly marketing and outreach campaigns, which can strain a charity's budget. Round-up donations offer a cost-effective means of generating revenue, as each new round-up donor tends to remain a loyal contributor over an extended period. This spares charities the need to repeatedly persuade these donors to give during future campaigns, allowing them to concentrate on acquiring new supporters instead. The positive experiences of round-up donors can also be spread by word of mouth, creating a snowball effect of contributions. By simply adding a round-up donation plugin to their website, charities can efficiently attract new donors and secure a reliable source of recurring revenue for the long term.

3. Donor Data and Analytics

Modern fundraising platforms like GoGive provide charities with valuable data and analytics. Charities can use this information to understand their donor base and tailor their fundraising strategies accordingly. This can help charities increase donations and improve donor retention rates.

4. Sustainable Revenue

Round-up donations provide charities with a reliable source of revenue. By receiving small contributions on a regular basis, charities can plan and budget more effectively. This can help charities fund programs and initiatives that have a long-term impact.

How do round-up donations work?

GoGive is a simple and user-friendly platform that allows charities to accept donations online. Here is a step-by-step process of how it all works:

1. Installing the donation plugin

Integrating our round-up donation plugin into your charity website is a breeze with only a few lines of HTML code. You can easily customise it to reflect your brand's identity.

2. Easy subscription form for your donors

Enabling your donors to establish a round-up donation plan is a hassle-free process. All they need to do is fill out a simple and engaging form on your nonprofit website. They will add a payment method and establish their bank link to establish a transactions feed with GoGive.

3. Automatic round-up on card purchases

Your supporters can carry on with their regular daily activities and make purchases using their payment cards as usual. When they make a purchase, the amount is automatically rounded to the next dollar, and the difference is added to their round-up balance. The entire process takes place on our secure and encrypted servers.

4. Collect the change

You then gather the spare change that your donors contribute through round-up donations. Once the accumulated round-up contributions reach $10, the entire amount is automatically donated to your organisation without additional effort.

Round-up donations are not only beneficial for charities but can also be a convenient and fulfilling way for individuals to contribute to causes they care about. With the rise of modern technology, making donations has become easier and more accessible than ever before. People can donate to charities from the comfort of their homes using their phones or computers. The ease of making donations and the satisfaction of contributing to a good cause have made round-up donations an increasingly popular method of giving without breaking the bank.

Donating small amounts to charity makes a difference

The benefits of stable revenue, cost-effective fundraising for charities, and round-up donations can also help individuals become more mindful of their spending and encourage them to be more generous. By participating in a roundup donation program, people consciously decide to give back and support a cause they believe in. This can lead to a greater sense of purpose and satisfaction and a positive impact on the community.

Round-up donations can be used for charity campaigns

Round-up donations can also be used for specific campaigns or programs, which can help donors feel more connected to the cause they are supporting. For example, a charity might use round-up donations to fund a specific project, such as building a school in a developing country, providing medical care to underserved populations or planting trees to fight climate change. Donors can see the direct impact of their contributions and feel like they are making a tangible difference in the world.

Reach a wider audience through small donations

Another benefit of round-up donations is that they can help charities reach a wider audience. People who may not have the financial means to make a large one-time donation can still support a charity through small, regular contributions. This can help charities tap into a new demographic of donors who may not have been able to contribute in the past.

Round-up donations are a powerful tool for charities seeking stable revenue and individuals looking for a convenient and fulfilling way to support causes they care about. By leveraging modern fundraising technology, charities can tap into a new demographic of donors and benefit from a steady stream of revenue over time. Round-up donations provide individuals with a sense of purpose and satisfaction and the opportunity to impact the world positively.

The power of word-of-mouth marketing

Round-up donations are one of the most cost-effective means of generating revenue and can benefit from the power of word-of-mouth marketing. Because this method of giving is relatively new, donors are more likely to share their experiences with friends and family creating a ripple effect of awareness for the charity.

Why you should become an early adopter of round-up donations

Being one of the first charities to offer round-up donations can create significant advantages. This innovative approach to giving can position a charity as a trendsetter and a thought leader in the non-profit sector. Incorporating round-ups is also a great way to attract new supporters drawn to the charity’s forward-thinking approach and willingness to embrace new technologies and fundraising methods for the future. This can lead to increased donations, greater engagement and awareness, and a stronger reputation for the charity in the long run.